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40:love – a digital tool for tennis schools

a project by
Tobias Kaiser

An app to improve information transfer, optimize training processes and the exchange between trainer and participants

The sport involving the yellow ball is full of passion and emotion, gaining its own charm through the calmness and concentration within the game. It is no wonder that tennis is extremely popular amongst all age groups. »40:LOVE« provides the interface between sport facilities and trainers. It enables every tennis school to improve the quality of its services, to exchange information with its students and to optimise training processes collectively. Its design concept, which has been especially developed for the sport of tennis, ensures a playful use of the app and encourages the user to deal with its contents. The information architecture being defined by a digital room concept, material structures and a clear form language, creates an optimized usability for all age groups enabling a better orientation within the digital space. Through this organisational structure coaches and trainers are able to coordinate their work effectively and focus on their passion – tennis.


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For this project I had the support of Albert Paschen, Greta Schmidt-Morsbach, Leo Treis, Lukas Walbum, Carolin Kaiser, Dennis Weber, Nico Gumlich ( and Joschua Hohenbrink ( For this I would like to thank you very much!

My special thanks goes to TypeType ( for providing the font TT Runs.
The rights of the artwork are held by molistudio (