From Prototype to Start-Up
»Bratesel« is a mobile grill for cyclists and the result of my bachelor thesis. At the parcours exhibition in spring 2018, I could present the first working prototype. The feedback of the visitors was overwhelming, and I was asked again and again if the »Bratesel« could be bought soon. Since then, exactly this question has haunted me. Can I sell the grill and if so, how? The answer is actually quite obvious: With a convincing design! Convincing design not only applies to the product, but also to the entire communication with the target group. It’s about informing potential buyers about the product and communicating the values for which »Bratesel« stands. The communication is performed via various channels and platforms. These include a website, the crowdfunding platform »Kickstarter«, social media but also analogue points of contact such as flyers, POS, the Unboxing Experience and instructions for use. You can find the result of my work on www.bratesel.de, where you can also order the grill now!